Argosini
// : Sydney, Australia : 2006
'A design package for a new, contemporary coffee store and roastery retailing independently produced coffee'
Uniquely designed around the theatre of a working coffee roastery, Argosini is Sydney's only complete coffee retailer. The Argosini store includes an espresso bar with indoor and outdoor seating, a fresh coffee bean store and specialist coffee ware store. The retail design concept has been developed to simulate a premium winery and cellar door, offering a complete been to cup coffee experience. Careful attention to customer experience was the key to success of the store interior design and Saunders Global achieved this through product positioning, merchandising solutions, materials and finishes and a new identity design which was integrated into the retail graphics, advertising and web site design. Agosini products have been successfully integrated into Sydney major retailers including David Jones. the Argosini design is a great example of a seamless application of graphics, packaging and interior design, culminating in a unique environment that is building a highly successful brand reputation.
// : Sydney, Australia : 2006
'A design package for a new, contemporary coffee store and roastery retailing independently produced coffee'
Uniquely designed around the theatre of a working coffee roastery, Argosini is Sydney's only complete coffee retailer. The Argosini store includes an espresso bar with indoor and outdoor seating, a fresh coffee bean store and specialist coffee ware store. The retail design concept has been developed to simulate a premium winery and cellar door, offering a complete been to cup coffee experience. Careful attention to customer experience was the key to success of the store interior design and Saunders Global achieved this through product positioning, merchandising solutions, materials and finishes and a new identity design which was integrated into the retail graphics, advertising and web site design. Agosini products have been successfully integrated into Sydney major retailers including David Jones. the Argosini design is a great example of a seamless application of graphics, packaging and interior design, culminating in a unique environment that is building a highly successful brand reputation.
