Bani Yas Football Stadium
// : Bani Yas, UAE : 2009
'A branding campaign for the new Baniyas Football Stadium sponsored by Etihad Airlines'
With the new stadium construction not yet complete the stadium exterior and interior were designed to display the new stadium in finished detail, with the pitch aimed to capture the sponsorship of Emirates Airlines. The branding design concept brings the Etihad identity and Bani Yas Football Club brand identity together to support on of the Emirates premier football associations.
The refined branding environment was developed into the stadium branding, environment, uniforms and merchandising, including architecture and seating, corporate advertising and billboards, VIP rooms, player dressing rooms, pitch graphics, walkways and interiors, flags and banners, official merchandise and uniforms.