Dymocks Booksellers and Cafe
// : Entertainment Quarter, Sydny : 2005
'Interior and identity design for a premier book store, cafe restaurant within a premier entertainment precinct'
The design strategy proposed combining a modern, contemporary bookshop with an international newsagent and coffee shop. The aim of this approach was to increase the number of repeat customer visits and encourage customers to linger on premises for longer periods of time. Works undertaken for the project included interior design, shop front design, graphics and signage, category management, product merchandising and display design. Saunders' strategy successfully and effectively delivered ‘lifestyle in retailing’, with Dymocks rolling-out this concept into other high profile locations.
// : Entertainment Quarter, Sydny : 2005
'Interior and identity design for a premier book store, cafe restaurant within a premier entertainment precinct'
The design strategy proposed combining a modern, contemporary bookshop with an international newsagent and coffee shop. The aim of this approach was to increase the number of repeat customer visits and encourage customers to linger on premises for longer periods of time. Works undertaken for the project included interior design, shop front design, graphics and signage, category management, product merchandising and display design. Saunders' strategy successfully and effectively delivered ‘lifestyle in retailing’, with Dymocks rolling-out this concept into other high profile locations.
