F1-X Theme Park

// : MotorCity, Dubai: 2010
'A showcase that allows guests to experience what goes into creating the most recognisable automotive name in history'

The F1-X Dubai at Motorcity is a visionary and permanent leisure concept offering unparalleled access to the world's most popular annual sporting series and featuring state-of-the-art fun and entertainment facilities for all ages, all 'under on roof'. Saunders Global were commissioned to capture the essence of the sport of Formula One within the design of the F1-X retail environments, each being distinctly unique with specific design applications and thematic treatment. Design services for F1-X included the retail Interior design for seven unique interiors, including the main retail plaza, vintage motoring, Renault showroom and ride entrances and exits. The retail and themed development rendered specific construction of merchandise and product displays, circulation, cash desks configuration, product display and formula one inspired experiential design, relayed live racing statistic display and and a full branded and environmental graphics package.