FIFA Flagship Store
// : International : 2010
'Strengthening its ties with football fans across the globe, world football’s governing body are developing a flagship FIFA store with the concept to be rolled-out internationally'
The FIFA store design incorporates a series of themed zones, each offering an insight into the world of football, all within a single retail environment, including FIFA multimedia, heroes and history of the game, live relayed international scores, event areas, specific brand merchandising areas and experiential designs. Services rendered for the project include the floor plan design, integrated merchandising and retail display design, environmental graphics, identity, multimedia, experiential design and promotional video. FIFA’s pioneering concept will create a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game.
// : International : 2010
'Strengthening its ties with football fans across the globe, world football’s governing body are developing a flagship FIFA store with the concept to be rolled-out internationally'
The FIFA store design incorporates a series of themed zones, each offering an insight into the world of football, all within a single retail environment, including FIFA multimedia, heroes and history of the game, live relayed international scores, event areas, specific brand merchandising areas and experiential designs. Services rendered for the project include the floor plan design, integrated merchandising and retail display design, environmental graphics, identity, multimedia, experiential design and promotional video. FIFA’s pioneering concept will create a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game.
