FIFA Flagship Store
// : International sites : 2010
'Strengthening its ties with football fans across the globe, world football’s governing body are developing a flagship FIFA store with the concept to be rolled-out internationally'
The FIFA flagship store design incorporates a series of themed retail zones with each offering an insight into the world of football, all within a single retail environment. The themed retail environment incorporates FIFA multimedia, football heroes, the history of the game, live relayed international scores, event areas, specific brand merchandising areas and experiential designs. Saunders' design services include the floor plan design and theme concepts, retail interior design, integrated merchandising and retail display design, environmental graphics, identity, multimedia, experiential design and promotional video. FIFA’s pioneering concept will create a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game.
// : International sites : 2010
'Strengthening its ties with football fans across the globe, world football’s governing body are developing a flagship FIFA store with the concept to be rolled-out internationally'
The FIFA flagship store design incorporates a series of themed retail zones with each offering an insight into the world of football, all within a single retail environment. The themed retail environment incorporates FIFA multimedia, football heroes, the history of the game, live relayed international scores, event areas, specific brand merchandising areas and experiential designs. Saunders' design services include the floor plan design and theme concepts, retail interior design, integrated merchandising and retail display design, environmental graphics, identity, multimedia, experiential design and promotional video. FIFA’s pioneering concept will create a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game.
