Lush Cosmetics

// : Sydney, Australia: 2004
'A concept store for the Australian launch of the Lush cosmetics brand'

With over 650 shops worldwide, Lush are leaders in hand made cosmetics. The brief for the Lush Cosmetics store was to inject fun, beauty and freshness into a retail environment for the Australian market. The design approach was a process of going back to basics, using traditional market store triggers to encourage consumer desire for natural personal care products. The design has achieved a unique, intimate customer friendly selling environment, which sets new retailing standards in cosmetics and personal care. The Lush store concept has been rolled out across Australia.