Michel's Patisserie
// : Sydney, Australia : 2006
'Identity and packaging solution for an successful international cake and coffee franchise'
An identity design to refresh a dated branding and packaging to reflect a contemporary aesthetic. The new design strategy research began with careful analysis of the positioning of the Michel's brand and the subsequent refinement of the iconic Michel’s Patisserie logo, the colour pallette, textures finishes, typeface and copy writing, extended through to the new design of packaging solutions for a series of cake boxes, coffee cups, carry bags, point of sale, environmental graphics, advertising concepts and new company stationary. The design has been updated in line with the new brand position and progressively integrated into Michel's Patisserie stores.
// : Sydney, Australia : 2006
'Identity and packaging solution for an successful international cake and coffee franchise'
An identity design to refresh a dated branding and packaging to reflect a contemporary aesthetic. The new design strategy research began with careful analysis of the positioning of the Michel's brand and the subsequent refinement of the iconic Michel’s Patisserie logo, the colour pallette, textures finishes, typeface and copy writing, extended through to the new design of packaging solutions for a series of cake boxes, coffee cups, carry bags, point of sale, environmental graphics, advertising concepts and new company stationary. The design has been updated in line with the new brand position and progressively integrated into Michel's Patisserie stores.
