The Olympic Store
// : Sydney, Australia : 2000
'A world class sales environment to present the Sydney Olympic Games as a retail experience'
The Sydney Olympic Store was an important first, being “The creation of a true Olympic Retail Experience that will set the standard for all future organising committees to aspire to”. Design services for the development of the Olympic Store included a unique interior design concept that captured the atmosphere and experience of the Olympic games, way finding, logo and identity design, branding guideline and environmental graphics. As creative faciltators, Saunders Global were to oversee the design of the Olympic pictograms, brochures, posters and collaterals, uniforms and environmental graphis. Saunders Global were the official supplier of all retail design services during the 2000 Sydney olympic Games.
// : Sydney, Australia : 2000
'A world class sales environment to present the Sydney Olympic Games as a retail experience'
The Sydney Olympic Store was an important first, being “The creation of a true Olympic Retail Experience that will set the standard for all future organising committees to aspire to”. Design services for the development of the Olympic Store included a unique interior design concept that captured the atmosphere and experience of the Olympic games, way finding, logo and identity design, branding guideline and environmental graphics. As creative faciltators, Saunders Global were to oversee the design of the Olympic pictograms, brochures, posters and collaterals, uniforms and environmental graphis. Saunders Global were the official supplier of all retail design services during the 2000 Sydney olympic Games.
