Smart Technology Store

// : Sydney, Australia: 2004
'A state of the art retail electronics store that connects the end user to
the retailer'

Designed to showcase the latest in home electronics, computers and WIFI, the Smart Technology Store has been designed as a flexible design framework to merge concession stores within a single retail design identity.
The Smart Technology store design is structured to be modified to fit various retail spaces in a number of different configuerations, while maintaining high retailing, sales and circulation principles. The departmental identities were developed according to products, services, lifestyle, ambience, purpose and consumer, with the design carefully positioning Smart Technology within electrical retailing's elite and attracting major brands.