St George Bank
// : Sydney, Australia : 2006
'A new retail and visual identity program for the St George Bank'
Intensive design and development work with St George resulted in the delivery of a comprehensive visual identity standards manual and design system for integrating the bank’s services. Detailed design specifications were created for logo usage, stationery, forms, publications, merchandising, promotions and events, signs, ATM’s, branch interiors and uniforms. This holistic visual identity system helped the St George brand realise its full potential for its 2.4 million customer base. By creating a seamless brand environment, the new visual identity system ensured consistent communication of St George brand values.
// : Sydney, Australia : 2006
'A new retail and visual identity program for the St George Bank'
Intensive design and development work with St George resulted in the delivery of a comprehensive visual identity standards manual and design system for integrating the bank’s services. Detailed design specifications were created for logo usage, stationery, forms, publications, merchandising, promotions and events, signs, ATM’s, branch interiors and uniforms. This holistic visual identity system helped the St George brand realise its full potential for its 2.4 million customer base. By creating a seamless brand environment, the new visual identity system ensured consistent communication of St George brand values.
