Taste Food Co
// : Sydney, Australia : 2006
'A 'grab and go' food outlet experience tailored specifically for the busy city CBD and metropolitan markets'
The brief called for sharp, fresh and memorable graphics that reflecting the sales intent of the 'Clever food fast' brand marketing. Inspired by successfully European design concepts, a unique, modern brand identity to strategically place the stores in the niche food outlet market was designed, ensuring the recognition and success of the franchise. The complete logo identity was integrated into the design of environmentally friendly product packaging, including coffee cups, paper bags, sandwich sleeves, super sachets and wrapping papers. The identity design was extended through to the retail environmental graphics, in store branding and exterior signage.
// : Sydney, Australia : 2006
'A 'grab and go' food outlet experience tailored specifically for the busy city CBD and metropolitan markets'
The brief called for sharp, fresh and memorable graphics that reflecting the sales intent of the 'Clever food fast' brand marketing. Inspired by successfully European design concepts, a unique, modern brand identity to strategically place the stores in the niche food outlet market was designed, ensuring the recognition and success of the franchise. The complete logo identity was integrated into the design of environmentally friendly product packaging, including coffee cups, paper bags, sandwich sleeves, super sachets and wrapping papers. The identity design was extended through to the retail environmental graphics, in store branding and exterior signage.
