Telstra Shop
// : Sydney, Australia : 2003
'A retail design concept to reposition the company as the leader in Telecommunications'
The Telstra Corporation is the largest communications company in Australia and a fortune 500 listed enterprise. The design approach involved uncovering new relevant insights about customer shopping behaviour and developed a strategic approach to the design that would meet Telstra’s objectives.
Services undertaken by Saunders Global included; Strategic development, Interior design, refinement of the Telstra Shop logo, unique Mobile Wall branded graphics and Environmental Graphics, a retail ticketing system, brand posters and light boxes, touch screen design. Telstra’s top 50 stores were refreshed and the new design has been evolved into scalable versions for the licensed store network. This highly successful design has been rolled out throughout Australia.
// : Sydney, Australia : 2003
'A retail design concept to reposition the company as the leader in Telecommunications'
The Telstra Corporation is the largest communications company in Australia and a fortune 500 listed enterprise. The design approach involved uncovering new relevant insights about customer shopping behaviour and developed a strategic approach to the design that would meet Telstra’s objectives.
Services undertaken by Saunders Global included; Strategic development, Interior design, refinement of the Telstra Shop logo, unique Mobile Wall branded graphics and Environmental Graphics, a retail ticketing system, brand posters and light boxes, touch screen design. Telstra’s top 50 stores were refreshed and the new design has been evolved into scalable versions for the licensed store network. This highly successful design has been rolled out throughout Australia.
