Virgin Mobile Store and Kiosk
// : Sydney, Australia : 2009
'Contemporary design for a leading telecommunications brand'
The new retail environment extends appeal to an older, sophisticated demographic whilst maintaining the cheeky brand image of Virgin Mobile. It moves away from the typically clinical telecommunications retail environment by introducing a new, secondary colour palette through mood lighting. The space is divided into two areas to facilitate a customer journey from the handset selection to sign-up phase. The colour palette further articulates the product groups into the pre-paid, post-paid and broadband categories. This enables Virgin’s time-poor customers to easily navigate through the store.
The retail environment boasts the latest technology, with interactive touch screens enabling customers to compare handsets on screen as well as connect to the Virgin Mobile members’ lounge. All handsets are connected to devices enabling sales tracking. The technology allows POS material to be easily updated from IP address from the Virgin Mobile head office.
// : Sydney, Australia : 2009
'Contemporary design for a leading telecommunications brand'
The new retail environment extends appeal to an older, sophisticated demographic whilst maintaining the cheeky brand image of Virgin Mobile. It moves away from the typically clinical telecommunications retail environment by introducing a new, secondary colour palette through mood lighting. The space is divided into two areas to facilitate a customer journey from the handset selection to sign-up phase. The colour palette further articulates the product groups into the pre-paid, post-paid and broadband categories. This enables Virgin’s time-poor customers to easily navigate through the store.
The retail environment boasts the latest technology, with interactive touch screens enabling customers to compare handsets on screen as well as connect to the Virgin Mobile members’ lounge. All handsets are connected to devices enabling sales tracking. The technology allows POS material to be easily updated from IP address from the Virgin Mobile head office.
