Saunders Global's approach to the design for F1-X explored and developed the retail Interior design for seven unique interiors, including the main retail plaza, vintage motoring, Renault showroom and ride entrances and exits. The retail and themed development rendered specific construction of merchandise and product displays, circulation, cash desks configuration, product display and formula one inspired experiential design and relayed live racing and statistic display. Working closely with the international design team Saunders Global developed a graphics design package that captured the culture of formula one motor sport within each specific retail environment and integrated a Formula One aesthetic through the range of merachandise displays, wall and floor graphics and digital disoplays.
Hallett Cove Shopping Centre
Al Ain Mall and Resort
FIFA Flagship Store
F1-X Theme Park
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F1-X - 'A world first Formula One Motor Racing Experience Park'
The F1-X Theme Park will be a showcase that allows guests to experience what goes into creating the most recognisable automotive name in history. The F1-X Dubai at Motor city is a visionary and permanent leisure concept offering unparalleled access to the world's most popular annual sporting series and featuring state-of-the-art fun and entertainment facilities for all ages, all 'under on roof'. Saunders Global were commissioned to capture the essence of the sport of Formula One within the design of the F1-X retail environments, each being distinctly unique with specific design applications and thematic treatment.
