The retail designs develop the FIFA theme through specific merchandise and product display systems, circulation planning, product display, gaming areas, experiential designs, live game results and game airplay and affiliated branded areas including Adidas.
Saunders Global worked closely with FIFA to develop a world football inspired graphics package that would capture the essence of the game. The FIFA store will offer world football fans the opportunity to purchase official FIFA merchandise in countries outside of a host country for the first time and not only during FIFA endorsed events.
Design services provided include the retail interior design, integrated merchandising and retail display design, interior finishes, graphic design, multimedia concepts and experiential designs, visualisation, video design and marketing concepts.
Hallett Cove Shopping Centre
Al Ain Mall and Resort
FIFA Flagship Store
F1-X Theme Park
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FIFA Flagship Store - 'A retail store for the World Football Body'
Strengthening its ties with football fans across the globe, world football’s governing body are developing a flagship FIFA store to captured the essence of world football, with the concept to be rolled-out internationally. FIFA’s pioneering concept will create a memorable experience for fans of both football and fashion by offering a unique range of official merchandise inspired by the past, present and future of the game.The store design comprises of a series of retail zones, each offering a unique football and retail experience inspired by elements of the game, leading to the Interior design for five unique interior zones, capturing the history, enigma and passion of world football and displaying integral elements of the sport including teams, results, jerseys, heroes and gaming.
