Our Seven Points to Success


The hallmark of our projects is their longevity and commercial success, the barriers to successful retail are the very things that we excel at, these are summarised in our unique seven points to strategic success in retail development, regardless how competitive the environment may be.

1. A fundamental Understanding of the Retail Market, Before starting any project Saunders Global embarks on an in depth strategic analysis of the local market and competing projects. We study past and present to forecast.
   
   
2. Understanding Consumer behaviour, We understand how global consumer behaviour are influenced and modified by culture, gender, age and economic climate.
   
   
3. An Intimate knowledge of What makes Global and Local retailers Succeed, Their standard and prerequisite requirements from store size, shop frontage, ceiling heights, servicing requirements, category requirements, product adjacencies and tenancy mix.
   
   
4. Horizontal and Vertical Circulation Planning, what Works and What Doesn't, Again it’s all about understanding human behaviour when shopping, for instance a successful shopping centre always discretely maintains a circular customer circulation flow.
   
   
5. Destinational and Precinct Planning, This is all about creating spaces and places where people want to be and using retail and consumer insights as the driver.
   
   
6. Seeing a Shopping Centre as a Brand and strategically positioning it in the market place.
   
   
7. Economic Viability, How much is it all worth and if it’s worth doing do it well to optimise the return on investment.